The first kit is now available in the manager. It contains a marketing campaign highlighting the Wellness Center resources that focus on retirement. The marketing kits will be available as downloadable PDFs with all necessary copy and links to downloadable assets.
Every Marketing Kit Will Include:
Social Media Posts
These ready-made social media posts allow you to promote your institution on Twitter, Facebook, and Instagram easily. The kit includes captions, hashtags, and downloadable images formatted for each platform.
Direct your customers to the answers to some of their most pressing financial questions with these short, informational templates packed with helpful links. Simply paste the template into the email platform of your preference, format it according to the included sample or change it up to match your institution’s style, and you are ready to send.
Visual Calls to Action are a great way to create cohesion between your various platforms and direct your customers to the resources that will be the most helpful for them. Each visual CTA is included in three sizes so that it’s easy to find the perfect fit for your site.
The sample schedule makes executing all of the resources in the marketing kit and pulling off a successful campaign easy. All of the planning is done for you! All you have to do is follow the schedule and post or send the resources as it designates.
To check out the first Marketing Kit that focuses on retirement, login to the manager and select “Toolkit.” From there, click “Direct” and scroll down until you reach the “Marketing Kits” section.